This entry was posted on
Wednesday, April 9th, 2008 at
5:30 pm and is filed
under The Political Weblog Movement.

Things look increasingly problematic for MessageSpace….

They’ve just been forced to admit that they won’t be commissioning an independent audit anytime soon, so they’re reliant on trust placed in their brand and those connected to it.

(Stop laughing at the back there!)

But with two of their leading bloggers pulling in perhaps a fifth of the unique visitors they’ve been claiming each month (and reacting less-than-graciously to this revelation), the MessageSpace brand is damaged and their claim of 700,000 unique visitors a month across their network simply doesn’t add up.

This point was put to Jag Singh here, yesterday. Today, he sought to skip that point and address another… in private. His (eventual) public response to both points can be read here, and I look forward to doing his sums for him.

More in a bit… I have a surprise for Iain first.