This entry was posted on
Tuesday, September 30th, 2008 at
12:42 pm and is filed
under Search Engine Optimisation.

Google 4 Grown-Ups is a search engine seminar with a live afternoon workshop, written and presented by yours truly:

Google 4 Grown-Ups
SEO Training Seminar
9am – 4pm Friday 10th October, 2008
Radisson Edwardian Grafton Hotel, London UK

The short version is that I’ve taken everything I’ve learned over the past 10 years (my first SEO experiments began in the day-long summer of 1998) and have carefully distilled it into a brand new seminar with something useful for everyone from beginners up, including these crucial aspects:

– How to form a keyword strategy that will last for years

– How to deploy that strategy so it brings in immediate returns

– How to structure that strategy so it brings in ever-increasing returns, with link popularity being your only variable

– What to consider when deciding the best method of link generation for your website

And after we’ve covered all of that, we’ll sit down for a tasty lunch and a chat, then reconvene for a workshop where we’ll address specific issues relating to the websites of audience members.

Even an expert can walk away from this seminar with something new, even if it’s ‘only’ the ability to finally explain what he does to laymen. (This is more important than you might think, because generally it’s a layman signing the cheques.)

So…. by now some of you will be wondering how you’re going to get your hands on that free ticket. Well, let me tell you about the three potential paths to freebie-land:

(Deadline for entries: 12 midnight, Sunday October 5th 2008)

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1. Beg privately via email

Couldn’t be easier, or more demeaning. Just send me an email with the subject header ‘g4gu: begging for tickets’. Put what you like in the body of the email. Just make sure that you beg.

Begging privately via email = 1 chance in the draw

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2. Tell a tale of search engine serendipity
(requires use of a weblog)

The role of search engines in the formation of networks should never be underestimated. I know of several long-time readers of Bloggerheads who first arrived via a search engine or search engine experiment, including Tom Watson. Most readers of weblogs will have at least one story in them about how they met a close friend/associate via a search engine and/or weblog… now is a good time to tell that story and (maybe) cash in. Once you’ve blogged it, drop me a line and send me a link to it.

Telling a tale of search engine serendipity = 5 chances in the draw

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3. Convert to my religion and/or testify
(requires use of a weblog)

I’ve been trying to score a top search result for ‘religion’ in Google for years; last month I came tantalisingly close as I quietly slipped in and out of the Top 10 for the first time. With just a few more converts, I can finally take this long-term experiment to the next level. Click here to begin the conversion process and make sure that you let me know once you have converted.

If you have already converted (and many readers have) simply tell your readers why you did this and when, then send me a link to that post.

Converting to my religion and/or testifying = 10 chances in the draw

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By now you may have noticed that web users with weblogs have a distinct advantage over those who don’t:

1. There will be no charge for this free lesson on How Teh Internets Work

2. Of course this competition is rigged! What do you take me for?

Once the deadline for entries has passed, I’ll draw a few items from the pile at random, and then choose one of my mates as the winner. Simple as.

(OK, I kid. The free ticket will go to the one reader of Bloggerheads that I regard to have the greatest need and/or the most potential. So choose your method and manner of entry wisely.)

The winner will be announced Monday 6th Oct, 2008.

Click here to find out more about Google 4 Grown-Ups.

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UPDATE (28 Oct) – A report on this first event has now gone live here.

Click here to find out when the next Google 4 Grown-Ups seminar and workshop will be held.